WTB

WTB

WTB – Wilderness Trail Bikes: Innovation for MTB, Gravel, and Road Cycling Since 1982

Discover the world of WTB (Wilderness Trail Bikes) — a legendary American cycling brand founded in California in 1982. WTB was born from a passion for mountain biking and a desire to create better, more reliable, and more capable components for riding beyond paved roads.

Over 40 years later, WTB remains a leading name in the cycling industry, designing and manufacturing high-quality tires, saddles, rims, grips, hubs, and accessories for MTB, gravel, and road cycling.

A History Born from Real Riding

WTB originated in Marin County, California — one of the birthplaces of mountain biking. The founders were early riders pushing modified bikes down rugged mountain trails, quickly realizing that existing equipment was not built for the demands of off-road riding.

This led them to start designing their own components focused on improving:

  • traction and control
  • durability on rough terrain
  • comfort on long rides
  • overall bike performance

From the beginning, the philosophy has remained the same: if it doesn’t exist, build it; if it exists, make it better.

Over 40 Years of Innovation

WTB has played a major role in shaping modern mountain biking and gravel cycling through key innovations such as:

  • early MTB-specific component development
  • tire design for multiple disciplines
  • advancement of tubeless systems (TCS technology)
  • pioneering wider tire standards such as 29” platforms
  • ergonomic saddle designs for long-distance comfort

This innovation-first mindset has made WTB one of the most respected pioneers in off-road cycling.

Philosophy: “We make things better”

WTB’s guiding philosophy is simple:

“We make things better, and we make better things.”

This reflects a commitment to continuous improvement, real-world testing, and product evolution driven by rider feedback.

WTB focuses not on perfection, but on progress — refining every detail to improve the riding experience.

WTB Product Categories

We offer a wide selection of genuine WTB components, including:

  • MTB, gravel, and road tires
  • Performance saddles for all riding styles
  • Rims and wheel systems
  • Grips and control components
  • Tubeless systems and accessories
  • Everyday and performance cycling components

WTB products are designed to balance grip, comfort, and durability across all terrains and riding conditions.

Technologies Built for Real-World Riding

WTB develops rider-focused technologies such as:

  • TCS (Tubeless Compatible System) for reliable tubeless setups
  • advanced rubber compounds for grip and longevity
  • ergonomic saddle shaping for long-distance comfort
  • tread designs optimized for specific terrain and riding styles

Shop Genuine WTB Components Online

Explore our selection of authentic WTB products and upgrade your ride with components designed by riders who live and breathe mountain biking. Whether you ride MTB, gravel, or road, WTB delivers reliability, comfort, and traction for every adventure.