7 Protection

7iDP – Intelligent Design Protection for MTB & Enduro Riders

7iDP (Seven Intelligent Design Protection) is a specialist brand focused on high-performance mountain bike (MTB) and enduro protection gear designed to keep riders safer, more comfortable, and more confident on every ride.

Founded in 2011 by a team of industry experts and passionate riders, 7iDP was created with a clear goal: to build the most rider-friendly protective gear on the market—balancing advanced safety with all-day comfort and freedom of movement.

Today, 7iDP is trusted by riders worldwide, from trail enthusiasts to elite athletes, and is known for its innovative approach to knee pads, elbow guards, body armor, and helmets.

Built by Riders, for Riders

At 7iDP, product development is driven by real-world riding experience. The design team actively tests gear on trails and works closely with professional athletes such as Sam Hill and Richie Rude, ensuring every product performs under real riding conditions.

This rider-first philosophy results in gear that is:

• Lightweight and comfortable for long rides
• Designed for natural movement and flexibility
• Engineered for impact protection without bulk
• Tested in enduro, downhill, and all-mountain environments

Intelligent Design Protection

7iDP stands for “Intelligent Design Protection,” a philosophy focused on combining advanced materials, smart construction, and ergonomic design to deliver protection that riders actually want to wear.

The brand has earned a strong reputation in the MTB community for producing protective gear that feels less restrictive while still offering reliable impact defense.

Product Range

7iDP offers a complete selection of MTB protection gear, including:

• Knee pads and elbow guards for trail, enduro, and downhill riding
• Lightweight body armor systems for upper body protection
• Full-face and trail helmets designed for comfort and safety
• Youth protection gear for younger riders

Each product is designed to deliver the right balance of comfort, breathability, and impact protection.

Trusted by the MTB Community

7iDP has become a respected name in mountain biking thanks to its focus on usability, comfort, and rider feedback. Many riders choose 7iDP for long trail days and aggressive enduro riding because the gear is designed to stay comfortable even during extended use.

From bike parks to backcountry trails, 7iDP protection is built to perform where it matters most.

Why Choose 7iDP?

• Designed by experienced MTB industry professionals
• Tested by world-class athletes and real riders
• Focus on comfort-first protection design
• Lightweight, flexible, and durable materials
• Trusted in enduro, downhill, and trail riding worldwide

Shop 7iDP Online

Explore our full range of 7iDP MTB protection gear, including knee pads, body armor, helmets, and accessories, and ride with confidence knowing your gear is designed with intelligent protection in mind.

Ride freer. Ride safer. Ride with 7iDP.